Should I do SEO or CRO
CRO helps you convert more of the traffic you drive with SEO.
It might be challenging to prioritize the various efficient digital marketing strategies while also making sure you have everything covered. This is due to the lack of obvious "this or that" choices when it comes to internet marketing. Instead, "some of this" and "some of that" are more common.
CRO and SEO are similar. Both are vital marketing tactics, and it makes sense for the majority of businesses to invest in both.
What is SEO?
In case you forgot, SEO stands for search engine optimization. It entails optimizing certain elements of your website and utilizing content to raise the ranking of your pages in search engine results.
Organic traffic is the primary SEO performance indicator: How many visitors arrive at your site via search engine results?
Because there is a significant link between rankings and traffic levels, the objective is to have your sites rank as highly as possible.
Simply defined, SEO's objective is to make your website more visible. Since getting people to your website in the first place is your first aim, you're not necessary trying to persuade them to do any particular action.
What is CRO?
Conversion rate optimization, or CRO. CRO is the technique of experimenting with various on-site components to raise your conversion rates, whereas SEO tries to boost exposure and traffic.
CRO comes into play when you actually want your consumers to perform a specific activity, whether it's signing up for a newsletter or purchasing a product, rather than just raising the visibility of your website.
The landing pages on your site are a big part of CRO. The main purpose of conversion-centric landing pages is to convert visitors to customers as soon as they land on your website.
How Can SEO And CRO Work Together?
Focusing on SEO, according to many marketers, might have a detrimental influence on CRO efforts. Actually, combining the two tactics will raise both your brand's exposure and conversion rates.
Both SEO and CRO may be thought of as multi-step processes. Since you can't optimize for conversions without first having a user base, SEO comes first. Additionally, as your data pool expands, CRO becomes more precise.
CRO is the next. Once the traffic is there, you must capitalize on it. Even while having thousands of visits each month seems fantastic, if your conversion rate is terrible, it may be of little use to your company.
Think Outside The Sales Funnel
While SEO and CRO undoubtedly contribute to the sales process, it may be more beneficial to think of them as acting in tandem with one another as opposed to being included in a flat sales funnel model.
Many sales funnels work on the assumption that acquisition takes the following linear path:
1. Acquire visitor by providing value
2. Push visitor to action
3. Convert visitor
This (oversimplified) funnel is based on the idea that the material you use to attract visitors will also encourage them to convert.
The truth is that a visitor could browse your website for weeks, months, or even years before making a purchase. To put it another way, a sales funnel isn't always linear in real life. This is why having a well-defined and implemented SEO and CRO strategy is crucial.
For successful CRO, SEO is both a necessary first step and a continuous necessity. A strong SEO strategy will increase brand recognition and encourage repeat visits, while a strong CRO plan will guarantee a conversion in the end. Both are required for an efficient conversion procedure.
Balancing SEO And CRO
It's crucial to understand that there is no perfect balance between SEO and CRO. A 60/40 or 70/30 mix between the two, for example, may produce greater outcomes for certain firms within various industries.
Let's imagine, for illustration purposes, that you just increased your SEO efforts and noticed a significant spike in visitors. As we previously stated, unless you're also generating a respectable conversion rate, this doesn't signify anything.
Reduce your SEO efforts and shift part of that spending to CRO if your conversion rate is underwhelming. Although your traffic may plateau, a rise in your conversion rate should more than make up for it.
800 visits per month with a 2 percent conversion rate are compared to 1,000 visitors per month with a 1% conversion rate. With the former metrics, that amounts to 10 conversions each month and with the latter, to 16. Even though the volume of visits to your site decreased overall, your bottom line is still improving.
If you want to expand your business, using SEO and CRO methods is a must. A solid foundation for both guarantees you'll have a solid marketing plan going ahead and positions your company for significant increases in exposure and conversions.
There are many effective digital marketing tactics, and it can often be hard to prioritize them while also making sure you have everything covered. This is because there are few clear-cut “this or that” decisions when it comes to marketing online. It’s usually “some of this” and “some of that” instead.